Eguide

CRM systems aim to target sales and increase customer loyalty by, among other things, recording sales and customer interactions and collecting and analyzing customer data from various sources such as websites, social media, telephone conversations, etc. A CRM system is often a central meeting place for handling customers and leads. Many also use a CRM system as an overall knowledge-sharing system between all departments.

The system helps companies gain new customers and retain existing ones by automating different parts of the sales and customer management process.

In the guide, you can read more about what CRM is and see which CRM tools might be relevant to you.